Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Sustainability through Passion

The value of passion in creativity has almost become a clich. But not without good reason has this expression survived the test of time. Passion leads to sustainability and sustainability is vital for a number of reasons, including:

a) It is critical one factor of motivation. Moreover, it is a critical factor of intrinsic motivation.

b) It leads to continued incremental productivity, which develops competencies, refines work processes, enhances knowledge and leap the experience curve.

c) It leads to prolific output, which increases the probability of quality.

d) It helps drive ideas through to implementation, which is an area where good ideas are likely to go through intense critical evaluation.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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Kal Bishop, MBA

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