Attitude is a subset of optimism that is a reflection of what is happening inside a person. Our attitude reveals to the world what we expect in return. Our attitude is also one persuasive concept that is completely under our own control.

"Success in life is 85 percent attitude 15 percent aptitude." - Harvard Study

Most people don't spend time thinking about their attitudes, yet they allow their attitudes to control them throughout the day. Rather than attending to their own attitudes, they absorb the attitudes of others, soaking them up like a sponge. Reaction is their primary mode of operation. If we understand that most of our attitudes start in neutral gear and are then changed depending upon what we decide to think and feel, then we are well on our way to controlling our attitude.

Attitude is a habit that arises from our expectations-what we expect of ourselves and of others. Frustration is normally just the result of an unmet expectation or a contradiction between reality and attitude.

You can change your life and influence others with the right attitude. The expectations we create from our beliefs and from the world around us are rooted in our thoughts and experiences. When we master influence, we know that our attitude and our expectations are critical in getting others to take action. Keep in mind that whatever your attitude or expectation is will be reflected back to you by the person you are attempting to influence.

Attitude in general can greatly affect our success in life. In one study, Harvard University talked to executive recruiters to poll their opinions of success. The researchers found that 85 percent of success (including money, status and prestige) is based on attitude while only 15 percent is contingent upon ability. What's more, there was no correlation between grade level in college and lifetime earnings.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.